Privacy policy

So that everything is also correct

1. Data protection at a glance

 

General notes

The following notices provide a simple overview of what happens to your personal data when you visit this website. Personal data is any data by which you can be personally identified. For detailed information on the subject of data protection, please refer to our privacy policy listed below this text.

This online offer is not intended for children under the age of 16. Persons who have not yet reached the age of 16 may not transmit any personal data to us without the consent of their legal guardians.

 

Data collection

Who is responsible for the data collection on this website?

Data processing on this website is carried out by the website operator. You can find his contact details in the imprint of this website and also in section 3 of this data protection declaration.

 

How do we collect your data?

On the one hand, your data is collected when you provide it to us. This can be, for example, data that you enter in a contact form.

Other data is collected automatically or with your consent by our IT systems when you visit the website. This is mainly technical data (e.g. internet browser, operating system or time of page view). This data is collected automatically as soon as you enter this website.

 

What do we use your data for?

Part of the data is collected to ensure error-free provision of the website. Other data may be used to analyse your user behaviour.

 

What rights do you have regarding your data?

You have the right at any time to receive information free of charge about the origin, recipient and purpose of your stored personal data. You also have a right to request the correction or deletion of this data. If you have given your consent to data processing, you can revoke this consent at any time for the future. You also have the right to request the restriction of the processing of your personal data under certain circumstances. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.

You can contact us at any time about this and other questions on the subject of data protection at the address given in the imprint or at the address given in section 3 or at our data protection officer as stated in section 3.

 

Third-party analysis tools and tools

When visiting this website, your surfing behaviour may be statistically evaluated. This is done mainly with cookies and with so-called analysis programs.

Detailed information on these analysis programmes can be found in the following data protection declaration.

 

2. Hosting

 

External hosting

This website is hosted by an external service provider (hoster). The personal data collected on this website is stored on the hoster’s servers. This may include IP addresses, contact requests, meta and communication data, contractual data, contact data, names, website accesses and other data generated via a website.

The hoster is used for the purpose of contract fulfilment vis-à-vis our potential and existing customers (Art. 6 para. 1 lit. b DSGVO) and in the interest of a secure, fast and efficient provision of our online offer by a professional provider (Art. 6 para. 1 lit. f DSGVO).

Our hoster will only process your data to the extent that this is necessary for the fulfilment of its service obligations and will follow our instructions with regard to this data.

 

Conclusion of a contract on commissioned processing

In order to ensure data protection-compliant processing, we have concluded an order processing contract with our hoster within the EU.

 

3. General notes and mandatory information

 

Data protection

The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection declaration.

When you use this website, various personal data are collected. Personal data is data that can be used to identify you personally. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.

We would like to point out that data transmission on the Internet (e.g. communication by e-mail) can have security gaps. Complete protection of data against access by third parties is not possible.

 

Note on the person responsible

The data controller for this website is:

BIONADE GmbH
Nordheimer Straße 14
97645 Ostheim/Rhön (Germany)

Phone: +49 (9777) 91010
E-mail: info@bionade.de

The controller is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data (e.g. names, e-mail addresses, etc.).

 

Storage period

Unless a more specific storage period has been specified within this privacy policy, your personal data will remain with us until the purpose for processing the data no longer applies. If you assert a justified request for deletion or revoke consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g. retention periods under tax or commercial law); in the latter case, the data will be deleted after these reasons cease to apply.

 

Data Protection Officer required by law

We have appointed a data protection officer for our company.

RPA Datenschutz + Compliance GmbH
Mr Henning Koch and Mr Ilja Borchers
Hauser Gasse 19b
35578 Wetzlar (Germany)

Phone: +49 (0) 6441 / 67100 – 0
E-mail: datenschutz@bionade.de

 

Note on data transfer to the USA

Among other things, tools from companies based in the USA are integrated on our website. If these tools are active, your personal data may be transferred to the US servers of the respective companies. We would like to point out that the USA is not a safe third country in the sense of EU data protection law. US companies are obliged to hand over personal data to security authorities without you as a data subject being able to take legal action against this. It can therefore not be ruled out that US authorities (e.g. intelligence services) process, evaluate and permanently store your data located on US servers for monitoring purposes. We have no influence on these processing activities.

 

Revocation of your consent to data processing

Many data processing operations are only possible with your express consent. You can revoke consent you have already given at any time with effect for the future.

Insofar as the use of your e-mail address is concerned, an informal communication from the e-mail address concerned to datenschutz@bionade.de is sufficient.

You can permanently revoke your other consents to data processing on this website with effect in the end device/browser currently in use by editing your privacy settings.

The legality of the data processing carried out until the revocation remains unaffected by the revocation.

 

Right to object to the collection of data in specific cases and to direct marketing (Art. 21 GDPR)

If the data processing is based on Art. 6 (1) e or f DSGVO, you have the right to object to the processing of your personal data at any time for reasons arising from your particular situation; this also applies to profiling based on these provisions. The respective legal basis on which processing is based can be found in this data protection declaration. If you object, we will no longer process your personal data concerned unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the purpose of asserting, exercising or defending legal claims (objection under Article 21(1) of the GDPR).

If your personal data is processed for the purpose of direct marketing, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing; this also applies to profiling insofar as it is related to such direct marketing. If you object, your personal data will subsequently no longer be used for the purpose of direct advertising (objection pursuant to Art. 21 (2) DSGVO).

 

Right of appeal to the competent supervisory authority

Data subjects shall at all times have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, their place of work or the place of the alleged infringement. The right of appeal is without prejudice to any other administrative or judicial remedy.

The data protection supervisory authority responsible for us, to which a complaint about a breach of data protection law can be submitted, is:

Der Bayerische Landesbeauftragte für den Datenschutz
Wagmüllerstraße 18
80538 Munich (Germany)
Phone: +49 (0) 89 – 212672 – 0
Fax: +49 (0) 89 – 212672 – 50
Webseite: https://www.datenschutz-bayern.de/
E-mail: poststelle@datenschutz-bayern.de

If you wish to make use of a right of complaint to the supervisory authority, we invite you to contact us beforehand and approach us again (e.g. under e-mail: datenschutz@bionade.de).

 

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfilment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done insofar as it is technically feasible.

 

SSL or TLS encryption

For security reasons and to protect the transmission of confidential content, such as orders or enquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognise an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

 

Information, deletion and correction

Within the framework of the applicable legal provisions, you have the right at any time to free information about your stored personal data, its origin and recipient and the purpose of the data processing and, if applicable, a right to correction or deletion of this data. For this purpose, as well as for further questions on the subject of personal data, you can contact us at any time at the address given in the imprint.

 

Right to restrict processing

You have the right to request the restriction of the processing of your personal data. To do this, you can contact us at any time at the address given in the imprint. The right to restriction of processing exists in the following cases:

  • If you dispute the accuracy of your personal data stored by us, we usually need time to check this. For the duration of the verification, you have the right to request the restriction of the processing of your personal data.
  • If the processing of your personal data happened/is happening unlawfully, you can request the restriction of data processing instead of erasure.
  • If we no longer need your personal data, but you need it to exercise, defend or enforce legal claims, you have the right to request restriction of the processing of your personal data instead of deletion.
  • If you have lodged an objection pursuant to Art. 21 (1) DSGVO, a balancing of your interests and ours must be carried out. As long as it has not yet been determined whose interests prevail, you have the right to demand the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, such data may – apart from being stored – only be processed with your consent or for the establishment, exercise or defence of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or a Member State.

 

Objection to advertising e-mails

The use of contact data published within the scope of the imprint obligation to send advertising and information material that has not been expressly requested is hereby prohibited. The operators of the pages expressly reserve the right to take legal action in the event of the unsolicited sending of advertising information, such as spam e-mails.

 

4. Data collection on this website

 

Cookies

This website uses so-called “cookies”. Cookies are small text files and do not cause any damage to your terminal device. They are stored either temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your end device. Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your end device until you delete them yourself or until they are automatically deleted by your web browser.

In some cases, cookies from third-party companies may also be stored on your terminal device when you enter our site (third-party cookies). These enable us or you to use certain services of the third-party company (e.g. cookies for processing payment services).

Cookies have various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies are used to evaluate user behaviour or display advertising.

Cookies that are required to carry out the electronic communication process (necessary cookies) or to provide certain functions that you have requested (functional cookies, e.g. for the shopping basket function) or to optimise the website (e.g. cookies to measure the web audience) are stored on the basis of Art. 6 (1) lit. f DSGVO, unless another legal basis is specified. The website operator has a legitimate interest in storing cookies for the technically error-free and optimised provision of its services. If consent to the storage of cookies has been requested, the storage of the cookies in question is based exclusively on this consent (Art. 6 para. 1 lit. a DSGVO); consent can be revoked at any time.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of this website may be limited.

If cookies are used by third-party companies or for analysis purposes, we will inform you about this separately within the framework of this data protection declaration and, if necessary, request your consent.

 

Necessary cookies

Necessary cookies help make a website usable by enabling basic functions such as page navigation. The website cannot function properly without these cookies.

Name Provider&
Domain
Purpose Procedure
hc-domain-date bionade.de Stores the user’s consent status for certain data processing on the domain contained in the cookie name. The date also contained in the cookie name identifies the version of the explanatory texts and buttons used at the time of consent. Persistent

 

Statistics cookies

Statistics cookies help website operators understand how visitors interact with websites by collecting and reporting information anonymously.

Name Provider&
Domain
Purpose Procedure
collect Googlebionade
.com
Used to send data to Google Analytics about the visitor’s device and behaviour. Captures the visitor across devices and marketing channels. Session
_ga Googlebionade
.com
Registers a unique ID that is used to generate statistical data on how the visitor uses the website. 2 years
_gid Googlebionade
.com
Used by Google Analytics to compile anonymous statistics about the user’s visits to the website, such as the number of visits, average time spent on the website and which pages were read. 1 day
_gat Googlebionade
.com
Used by Google Analytics to limit analytics calls when there is a high volume of data. 1 minute
_pk_id# bionade.de Used by Matomo to compile anonymous statistics about the user’s visits to the website, such as the number of visits, average time spent on the website and which pages were read. 13 months
_pk_ref# bionade.de Used by Matomo to identify the referring website the visitor came from. 6 months
_pk_ses# bionade.de Used by Matomo to evaluate page views of the visitor during the session. 30 minutes

 

Marketing cookies

Marketing cookies are used to follow visitors on websites. The intention is to show ads that are relevant and engaging to the individual user and therefore more valuable to publishers and advertising third parties.

Name Provider&
Domain
Purpose Procedure
IDE Googledoubleclick
.net
Used by Google DoubleClick to record and report the user’s actions on the website after viewing or clicking on one of the website operator’s advertisements, for the purpose of measuring the effectiveness of an advertisement and displaying targeted advertising to the user. 1 year

 

Request by e-mail, telephone or fax

If you contact us by e-mail, telephone or fax, your enquiry including all resulting personal data (name, enquiry) will be stored and processed by us for the purpose of processing your request. We will not pass on this data without your consent.

The processing of this data is based on Art. 6 (1) lit. b DSGVO if your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the enquiries addressed to us (Art. 6 para. 1 lit. f DSGVO) or on your consent (Art. 6 para. 1 lit. a DSGVO) if this has been requested.

The data you send to us via contact requests will remain with us until you request us to delete it, revoke your consent to store it or the purpose for storing the data no longer applies (e.g. after we have completed processing your request). Mandatory statutory provisions – in particular statutory retention periods – remain unaffected.

 

5. Analysis tools and advertising

 

Google Search Console

We use the web analysis service Google Search Console. This service is provided by Google and allows us to make numerous settings on websites, view statistics and carry out optimisations. In addition, webmasters receive warnings about unnatural backlinks or malware that has been installed on the website. When using Google Search Console, no personal user or tracking data is processed or transmitted to Google. You can find out more about this at this link: https://support.google.com/webmasters/answer/4559176?hl=de.

 

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables the website operator to analyse the behaviour of website visitors. In doing so, the website operator receives various usage data, such as page views, length of stay, operating systems used and the origin of the user. This data may be summarised by Google in a profile that is assigned to the respective user or their end device.

Google Analytics uses technologies that enable the recognition of the user for the purpose of analysing user behaviour (e.g. cookies or device fingerprinting). The information collected by Google about the use of this website is usually transferred to a Google server in the USA and stored there.

The use of this analysis tool is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in analysing user behaviour in order to optimise both its website and its advertising. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://eur-lex.europa.eu/legal-content/DE-EN/TXT/?uri=CELEX:32010D0087&from=en or takes place on the basis of consent in accordance with Art. 49 (1) a) DSGVO.

 

IP anonymisation

We have activated the IP anonymisation function on this website. This means that your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

 

Browser plugin

You can prevent the collection and processing of your data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

 

Job processing

We have concluded an order processing contract with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

 

Link with the Google Search Console

Search Console metrics can be linked to Google Analytics for data enrichment.

 

Storage period

Data stored by Google at user and event level that is linked to cookies, user identifiers (e.g. user ID) or advertising IDs (e.g. DoubleClick cookies, Android advertising ID) is anonymised or deleted after 14 months. Details can be found under the following link: https://support.google.com/analytics/answer/7667196?hl=de

You can permanently prevent the collection of your data by Google Analytics at any time and with effect in the end device/browser currently used by revoking the corresponding consent in the privacy settings of this website.

You can find more information on how Google Analytics handles user data in Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

 

Google Analytics demographics with Google Signals

This website uses the “demographic characteristics and interests” function as part of Google signals in Google Analytics. This allows reports to be generated that contain statements about the age, gender, and interests of site visitors. This data comes from interest-based advertising from Google as well as visitor data from third-party providers. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account.

Alternatively, you can permanently prevent the collection of your demographic characteristics and interests by Google Analytics at any time and with effect in the end device/browser currently in use by revoking your consent for Google signals in the privacy settings of this website. If you have not consented to Google Analytics, Google Signals is deactivated anyway and hidden in the privacy settings.

 

Google Analytics cross-device reports with Google Signals

If you have consented to Google and linked your devices to your Google account, it may be possible for Google to track your usage behaviour across multiple devices (“Google signals”). This means that you can also be served interest-based advertising if you change your terminal device. In the “Activity settings” in the “My activities” area, you can make individual adjustments or delete activities. If you still do not wish to use Google’s remarketing function, you can deactivate it in principle by making the appropriate settings at https://www.google.com/settings/ads/onweb/. Alternatively, you can deactivate the use of cookies for interest-based advertising via the advertising network initiative by following the instructions at http://www.networkadvertising.org/managing/opt_out.asp. Further information and the privacy policy regarding advertising and Google can be found here: http://www.google.com/privacy/ads/.

Finally, you can also permanently prevent the creation of cross-device reports by Google Analytics at any time and with effect in the end device/browser currently in use by revoking your consent for Google signals in the privacy settings of this website. If you have not consented to Google Analytics, Google Signals is deactivated anyway and hidden in the privacy settings.

 

Google Analytics Remarketing with Google Signals

This website uses the functions of Google Analytics Remarketing in conjunction with the cross-device functions of Google Signals and Google DoubleClick. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

This function enables the website operator to use target groups created in Google Analytics, which are additionally enriched with cross-device functions when consenting to Google signals, as advertising target groups in Google Ads and Google DoubleClick. In this way, interest-based, personalised advertising messages that have been adapted to you depending on your previous usage and surfing behaviour on one end device (e.g. mobile phone) can also be displayed on another of your end devices (e.g. tablet or PC).

If you have given your consent, Google will link your web and app browsing history to your Google Account for this purpose. In this way, the same personalised advertising messages can be displayed on every device on which you log in with your Google account.

To support this feature, Google Analytics collects Google-authenticated IDs of users, which are temporarily linked to our Google Analytics data to define and create target groups for cross-device ad advertising.

You can permanently object to cross-device remarketing/targeting by deactivating personalised advertising; follow this link: https://www.google.com/settings/ads/onweb/.

Alternatively, you can permanently prevent remarketing by Google Analytics at any time and with effect in the end device/browser currently in use by revoking your consent for Google signals in the privacy settings of this website. If you have not consented to Google Analytics, Google Signals is deactivated anyway and hidden in the privacy settings.

The aggregation of the collected data in your Google account is based exclusively on your consent, which you can give or revoke at Google (Art. 6 para. 1 lit. a DSGVO). In the case of data collection processes that are not merged in your Google Account (e.g. because you do not have a Google Account or have objected to the merging), the collection of data is based on Art. 6 (1) lit. f DSGVO. The legitimate interest results from the fact that the website operator has an interest in the anonymised analysis of website visitors for advertising purposes.

Further information and the data protection provisions can be found in Google’s data protection declaration at: https://policies.google.com/technologies/ads?hl=de.

 

Google DoubleClick with Google Signals

This website uses functions of Google DoubleClick. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland, (hereinafter “DoubleClick”).

DoubleClick is used to show you interest-based advertisements throughout the Google advertising network. The ads can be targeted to each viewer’s interests using DoubleClick.  For example, our ads may be displayed in Google search results or in banner ads associated with DoubleClick.

In order to be able to display interest-based advertising to users, DoubleClick must be able to recognise the respective viewer and associate the web pages visited, clicks and other information on user behaviour with them. For this purpose, DoubleClick uses cookies or comparable recognition technologies (e.g. device fingerprinting). The information collected is combined into a pseudonymous user profile in order to display interest-based advertising to the user in question.

Google DoubleClick is used in the interest of targeted advertising measures. This constitutes a legitimate interest within the meaning of Art. 6 (1) lit. f DSGVO. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.

You can set your browser so that it no longer stores cookies. However, this may result in a restriction of the accessible website functions. In addition, please note that DoubleClick may also use other technologies to create user profiles. Switching off cookies therefore offers no guarantee that user profiles will no longer be created.

Alternatively, you can permanently prevent interest-based advertisements from Google Doubleclick at any time and with effect in the end device/browser currently in use by revoking your consent for Google signals in the privacy settings of this website. If you have not consented to Google Analytics, Google Signals is deactivated anyway and hidden in the privacy settings.

For further information on how to object to the advertisements displayed by Google, please see the following links: https://policies.google.com/technologies/ads and https://adssettings.google.com/authenticated.

 

Matomo (formerly Piwik)

This website uses the open source web analytics service Matomo. Matomo uses technologies that enable the recognition of the user across pages for the analysis of user behaviour (e.g. cookies or device fingerprinting). The information collected by Matomo about the use of this website is stored on our server. The IP address is anonymised before storage.

With the help of Matomo, we are able to collect and analyse data about the use of our website by website visitors. This enables us to find out, among other things, when which page views were made and from which region they come. We also collect various log files (e.g. IP address, referrer, browsers and operating systems used) and can measure whether our website visitors perform certain actions (e.g. clicks, purchases, etc.).

The use of this analysis tool is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the anonymised analysis of user behaviour in order to optimise both its website and its advertising. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.

Alternatively, you can permanently prevent the collection of data by Matomo at any time and with effect in the currently used end device/browser by revoking the corresponding consent in the privacy settings of this website.

 

Conclusion of a contract on commissioned processing

The open source web analytics service Matomo is provided by undefined. There, the collected data is processed on our behalf. We have concluded an order processing contract with this provider in accordance with Art. 28 DSGVO.

 

6. Plugins and tools

 

YouTube with enhanced data protection

This website embeds videos from YouTube. The operator of the pages is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

We use YouTube in extended data protection mode. According to YouTube, this mode means that YouTube does not store any information about visitors to this website before they watch the video. However, the disclosure of data to YouTube partners is not necessarily excluded by the extended data protection mode. Thus, YouTube establishes a connection to the Google DoubleClick network – regardless of whether you watch a video.

As soon as you start a YouTube video on this website, a connection to the YouTube servers is established. This tells the YouTube server which of our pages you have visited. If you are logged into your YouTube account, you enable YouTube to assign your surfing behaviour directly to your personal profile. You can prevent this by logging out of your YouTube account.

Furthermore, after starting a video, YouTube may store various cookies on your end device or use comparable recognition technologies (e.g. device fingerprinting). In this way, YouTube can obtain information about visitors to this website. This information is used, among other things, to collect video statistics, improve the user experience and prevent fraud attempts. The cookies remain on your terminal device until you delete them.

If necessary, further data processing operations may be triggered after the start of a YouTube video, over which we have no influence.

YouTube is used in the interest of an appealing presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 (1) f DSGVO. Insofar as a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.

For more information about privacy at YouTube, please see their privacy policy at: https://policies.google.com/privacy?hl=de.

 

7. our social media presence

 

Data processing by social networks

We maintain publicly accessible profiles on social networks. The individual social networks we use can be found below.

Social networks such as Facebook, Twitter, etc. can usually comprehensively analyse your user behaviour when you visit their website or a website with integrated social media content (e.g. like buttons or advertising banners). By visiting our social media presences, numerous data protection-relevant processing operations are triggered. In detail:

If you are logged into your social media account and visit our social media presence, the operator of the social media portal can assign this visit to your user account. However, your personal data may also be collected under certain circumstances if you are not logged in or do not have an account with the respective social media portal. In this case, this data collection takes place, for example, via cookies that are stored on your end device or by recording your IP address.

With the help of the data collected in this way, the operators of the social media portals can create user profiles in which your preferences and interests are stored. In this way, interest-based advertising can be displayed to you inside and outside the respective social media presence. If you have an account with the respective social network, the interest-based advertising can be displayed on all devices on which you are or were logged in.

Please also note that we cannot track all processing operations on the social media portals. Depending on the provider, further processing procedures may therefore be carried out by the operators of the social media portals. For details, please refer to the terms of use and data protection provisions of the respective social media portals.

 

Legal basis

Our social media presences are intended to ensure the most comprehensive presence possible on the internet. This is a legitimate interest within the meaning of Art. 6 (1) lit. f DSGVO. The analysis processes initiated by the social networks may be based on different legal grounds, which are to be stated by the operators of the social networks (e.g. consent within the meaning of Art. 6 para. 1 lit. a DSGVO).

 

Responsible person and assertion of rights

If you visit one of our social media sites (e.g. Facebook), we are jointly responsible with the operator of the social media platform for the data processing operations triggered during this visit. In principle, you can assert your rights (information, correction, deletion, restriction of processing, data portability and complaint) both vis-à-vis us and vis-à-vis the operator of the respective social media portal (e.g. vis-à-vis Facebook).

Please note that despite the joint responsibility with the social media portal operators, we do not have full influence on the data processing operations of the social media portals. Our options are largely determined by the corporate policy of the respective provider.

 

Storage period

The data collected directly by us via the social media presence is deleted from our systems as soon as the purpose for storing it no longer applies, you request us to delete it, revoke your consent to store it or the purpose for storing the data no longer applies. Stored cookies remain on your end device until you delete them. Mandatory legal provisions – in particular retention periods – remain unaffected.

We have no influence on the storage period of your data, which is stored by the operators of the social networks for their own purposes. For details, please contact the operators of the social networks directly (e.g. in their privacy policy, see below).

 

Social networks in detail

Facebook

We have a profile on Facebook. The provider of this service is Facebook Ireland Limited, 4 Grand Canal Harbour, Dublin 2, Ireland. According to Facebook, the data collected is also transferred to the USA and other third countries.

We have entered into a Joint Processing Agreement (Controller Addendum) with Facebook. This agreement specifies which data processing operations we or Facebook are responsible for when you visit our Facebook page. You can view this agreement at the following link: https://www.facebook.com/legal/terms/page_controller_addendum.

 

You can adjust your advertising settings independently in your user account. To do so, click on the following link and log in: https://www.facebook.com/settings?tab=ads.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.

For details, please refer to Facebook’s privacy policy: https://www.facebook.com/about/privacy/.

 

Instagram

We have a profile on Instagram. The provider is Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://help.instagram.com/519522125107875 and https://de-de.facebook.com/help/566994660333381.

For details on how they handle your personal data, please refer to Instagram’s privacy policy: https://help.instagram.com/519522125107875.

 

This is a translation of the German privacy policy, which is authoritative.