Let us present… our organic ingredients
That business with the organic symbol on our label – we take it absolutely seriously. What it means is: all of the plant-based ingredients, such as fruit and herbs, that we use to obtain juice, extracts and flavourings for BIONADE, come 100% from controlled organic cultivation. Not 90%, not 95%, not even 99%.
But we can only stand by statements like this because we helped to establish great initiatives such as Bio-Landbau Rhön, the organic farming association for the Rhön area. This regional cultivation project connects certified organic farmers and guarantees them, for example, 100% harvest purchases at fair prices. And at the end of the day this benefits all of us.
These are the facts: the highest-quality ingredients and water are the most important parts of every BIONADE. It goes without saying that we strive to treat nature and its natural resources responsibly. And that means we work with organic partners without exception and promote organic farming in the region.
We could tell you at this point about how Dieter Leipold, inventor of BIONADE, had a brainwave back in 1960 for creating the first purely organic soft drink. Or we could tell you that he laboured hard for decades until at last the first ever BIONADE (lychee!) went on sale in 1994. And then we could go on about how BIONADE was then an uphill struggle, then downhill, and then steeply uphill again. And about how BIONADE became the cult brand that it is today.
But you could watch the slide show below instead. It’s much more entertaining, ha ha.